SEO for Beginners - Part 1 - The Search

When I told my friends that I'm working in an SEO company, the first question that my friends shot at me is "SEO?!! What's that?". This question is the reason why I'm making this post. I will post the basics of SEO in parts.So, here's the first part.

Well! I kept on repeating the word SEO in the first paragraph. What does it stand for? SEO - Search Engine Optimization. As simple as that. But when you dig it deep, you will find it to be an ever expanding and ever evolving universe.

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Audio Editors - they are great!!!

Music fascinates me always. Even though I'm not a good singer, I love music a lot and it brought me close to these audio editing software. As a beginner, I struggled a lot to pick the best one for me. This experience helped me in drafting this article which is now published in Ezine Articles. Read my article here.

Below are a few songs that are sung by me with the help of Audacity software. Listen to these. Music freaks out there, please forgive me for the injustice I've done to these songs!!

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The First Buck I Earned

We were towards the end of our first week's training. It was a complete fun ride for everyone of us. The new world of SEO started showing its effects on us. We started wondering to ourselves when we used the words optimization, html, header tags, page rank etc. rather involuntarily. Thus we started diving into the deep sea of SEO. 

We were more shocked than surprised when our CEO wanted us to do a Whitepaper on "Digital Marketing Industry Analysis". What is a whitepaper? I seriously had this doubt. I was such a dumbass!! And I had a sigh of relief when our CEO explained what exactly is a whitepaper. And we were all set for drafting our first whitepaper.

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The Evening Ride

It was 6 in the evening. After a long and tiring day at office I was happy to go home. I hurriedly came out of the office just to see a few of my colleagues already waiting for the lift. I had to walk all the way to ground floor by stairs and the bad time continued. My bike was unhappy with me for some reason. I could't start him. I wondered why he is troubling me even after I feed him petrol for 100 Rs. daily. May be he is angry with me for leaving him in the sun.Finally after a few harsh and censored words, and of course with a few brutal kicks he obeyed me.

I plugged in my earphone and played some random songs in high volume so that I can be out of this hectic world at least for another one hour. My bike accelerated and I was riding leisurely on the National Highway. Just then I felt a few drops of H2O falling on me. (That's just water right? I think I'm getting more chemical!!) Yup, in simple words, it started raining. Even though I love rain, I just didn't want it to soak me that day. But to my disappointment, it grew stronger and stronger and in no time I was completely drenched.

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That's how I Started my Career

It was on 2nd July, 2013. I was browsing through some pages in the web when I came across "Whitelake Technology Solutions". The name sounded familiar because they came to my college for campus recruitment. As I had nothing worthy to do, I browsed through the pages of the website and accidentally I saw this.

I thought for a while. Why shouldn't I send my resume? For the first time in my life, my thought process did me some good. That was the first time I tried to create a resume for me. It took a while to prepare my resume. Again my thought process interrupted me. "Hey Jeen, don't send it. You're not going to get this anyhow" - this time my thought process discouraged me. Finally I have sent my resume with zero hope.

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Tips to Write a Good SEO Article

1. Understanding the target audience

Know thy audience. This is the basis of writing a good SEO article. Think from the audience point of view. You will get to know what they expect from you.

2. Research

Perform a thorough research on what you are going to write. Your readers will probably know the basics of the topic you are going to write. So writing some general and vague content won’t help. Your article should give a thorough knowledge to the reader.

3. Title Selection

The title of an article is what people see first. The time you spend on selecting your topic will affect the end result of your article. Use some catchy phrase which the reader finds interesting and probing them to read further. Also from SEO point of view, remember that a keyword in the title gets more importance. But make sure that you don’t spoil the effectiveness of your title.

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Penguin 2.0 - The Cleaner

It was the afternoon of May 22, 2013 and about 2.3% of English-US search queries were affected. Sites those appeared in the fourth or fifth pages showed up in the first. Those at first were pushed back. The changes were apparent even to the common users. Yes, Google penguin 2.0 has been rolled out and the effect of which could easily be noticed even by a common user.
Whom did penguin 2.0 actually affect? And to which degree? The answers were quite vague and it required in-depth knowledge about what the update is all about. One thing was very clear. Google wanted to be user friendly. It didn't want rubbish websites with unworthy content to appear on top of SERPs. The following things became prominent.
1. Anchor text
2. Relevancy
3. Authority
4. Link velocity
5. Social metrics
6. Traffic from links

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