1. Understanding
the target audience
Know thy audience. This is the basis
of writing a good SEO article. Think from the audience point of view. You will
get to know what they expect from you.
2. Research
Perform a thorough research on what
you are going to write. Your readers will probably know the basics of the topic
you are going to write. So writing some general and vague content won’t help.
Your article should give a thorough knowledge to the reader.
3. Title
Selection
The title of an article is what
people see first. The time you spend on selecting your topic will affect the
end result of your article. Use some catchy phrase which the reader finds
interesting and probing them to read further. Also from SEO point of view,
remember that a keyword in the title gets more importance. But make sure that
you don’t spoil the effectiveness of your title.
4. Engage
real experts
If the research you performed hasn't
yielded the resources you need, feel free to get the help of experts from
online forums or blogs. This will cost you nothing and will improve the quality
of your content to a great extent.
5.
Originality
Original article always attracts
readers. Be sure that the article you write is your own. Copying contents from
other sites is illegal and you’ll be detected by Google and get penalized.
6. Usage of
keywords
Always remember that you write
article for readers and optimize it for robots. Keyword density of more than 3%
makes the reader lose interest in your article. Write quality content for
readers and help robots to find them. Perform keyword research and find what
people are searching for.
7. Body of
the article
This is where you give all your
thoughts. Keep readers interested. Stay on topic and make sure you retain your
readers till the end. Concentrate on the flow of information.
8. Length of
the article
Your article should ideally have
400-500 words. Be sure that you keep the readers engrossed till the end. Even
though your article has more than 1000 words, readers skipping your article
afterthe first paragraph won’t help your cause.
9. Flow
Your article must have a good flow
from its introduction to conclusion. It should tempt the readers to read till
the end of your article.
10. Article
description
First impression is always the best
impression. Article description is what that shows up when people search for
your article from a search engine. This should tempt your readers to click the
link and read further.
11. Use
statistical data
Using statistical values in your
article improves the credibility of your article and readers tend to read
credible stuff. These statistics will improve the quality of your article to a
great extent.
12. Post in
high quality article directories
Once you are done with writing,
you've to post it in good quality article directories. These directories will
have a lot of members and this in turn will provide good traffic to your
website. Some examples of popular article directories are www.ezinearticles.com www.goarticles.com etc.
13. Read and
follow publishing guidelines
Before publishing your articles in
any directory, read and understand the publishing guidelines of the particular
directory. There a few ‘dos’ and ‘don’ts’ in every directory.
Submitting your article after going through these guidelines will prevent your
article from being rejected.
14. Promote
your article
Just writing a good article and
posting it in good directory won’t give the popularity your article deserves. Promote
your article in social media sites such as Facebook, Google+, Twitter, LinkedIn
etc.
15. Embed
some widgets
Embed some widgets like Facebook
comments, shares, Google+ , etc. so that readers find it easy to share your
article on social media platforms.
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